British veteran debut in Shanghai, China's first store opened in Shanghai

On the just-concluded 24th China International Furniture Expo, Silentnight was unveiled with its representative products. As the largest mattress brand in the UK, it has experienced more than half a century of precipitation and fermentation, gaining more than 97% visibility in the market. Although not well known to consumers in the Chinese market, it has long been the first mattress brand in the UK, with fans including Mrs. Thatcher and the youngest former British Prime Minister David Cameron.

On September 16, Silentnight officially opened its first flagship store in China in Shanghai Pudong Hunan Red Star Macalline A8029. Paul McKoen, CFO of Silentnight UK Headquarters, Liao Chixiang, Chairman of Silentnight (Hong Kong, China) Co., Ltd., and Shen Pei, General Manager of China, attended the opening ceremony. According to Paul McKoen, in the UK, almost every household recognizes the hippo and duck cartoons that represent Silentnight mattresses. Silentnight delivers 1.25 million mattresses to the market every year. This time, we meet Chinese consumers with the Shanghai Furniture Fair. It is also hoped to provide better quality English sleep solutions for Chinese consumers.

Ingenious quality, a safe sleep experience for the Chinese

The opening of the first store in Shanghai, Silentnight will introduce a classic collection that is popular in the UK. In addition to mattresses, it also covers the entire industry chain of household goods, including pillows, quilts and related household products. It is expected that products such as furniture and soft beds will be put on the market in the future, bringing more British home products to the people.

As the UK's largest mattress brand, Silentnight has been tirelessly studying people's sleep habits since its inception in 1946. In terms of products, Silentnight has always insisted on manual refining, and the selection of raw materials is also very strict. Among them, the wool series mattress uses cashmere in the cushion. This is the gift given to his wife Josephine during the Napoleonic expedition. Because cashmere production is very low, high-performance warmth and comfort have always been the favorite of luxury brands. In addition, Silentnight uses warm wool that is not only anti-static but also very fire resistant.

It is reported that Silentnight mattresses are the main players in the Chinese market, and will seize the market with high cost performance. The quality of pure imported luxury products and the price of the people will make Silentnight mattress products have strong competitiveness in the Chinese market. 

（Source: JJgle.com）