The new product [Daily Taste Pot Group] co-created by JIA Inc. and Japanese industrial design master Naoto Fukasawa formally came into the market on October 24. JIA Inc. and Naoto Fukasawa cooperated for the first time to develop the [Daily Taste Pot Group] enabling the people to cook every day and even begin to feel interested in the cooking skills with Global Cooking and Daily Use as the design starting point and make the daily cuisines in everybody’s home full of possibilities with three necessary core pots and the accessories in the kitchens at homes.

As the first Chinese brand cooperating with Naoto Fukasawa in the pot design, JIA Inc. spent one year communicating the product design idea with Naoto Fukasawa. The [Daily Taste Pot Group] displays the designer’s own understated and unpretentious style; 「when I started to conceive this product design, the profile of a black aluminum block which had the wash-smelting and was like a beautiful metal block emerged in my mind. When I open the pot cover, the food in the pot seemed especially delicious.」 Naoto Fukasawa said.

Taste of home, from three groups of [Daily Taste] pots

In the [Daily Taste Pot Group], three pots match with three pat accessories: pan, single-handle pot and pot with two handles, slice, colander and soup ladle to combine the core pot group of 「home」. Such three groups of pots not only reflect Naoto Fukasawa’s simple aesthetics but also show the design idea of the [Daily Taste Pot Group]: Global Cooking and Daily Use. They apply to all kinds of kitchens and all kinds of cuisines in the world; various home-cooked dishes can change easily to meet all the family members’ taste buds.

This time, JIA Inc. has also cooperated with the Design Republic in the marketing and promoting plan for the [Daily Taste Pot Group] and has looked forwarded to bringing a new cuisine experience to the market.

About JIA Inc. Home Products

JIA Inc. has started with Chinese culture, pays attention to food culture and stirs up with global cross-border teams. It combines Eastern and Western perspectives which crosses culture, crosses old and new, and crosses space to create everyday utensils suitable for home. 

About Naoto Fukasawa

Naoto Fukasawa, the Japanese industrial designer, won the Isamu Noguchi Award in 2018 and presented extraordinary design concepts such as “contour of design” and “unconscious design”, which is critical to simple aesthetics and delicate to the needs of users. He has designed products for many international brands and served as a consultant for large Japanese companies. The design products range from microelectronic devices to furniture to interiors.

(Source: JJgle.com)