The China International Furniture Expo (Furniture China 2019) will celebrate its 25^thanniversary from 9-12 September 2019 by welcoming more than 160,000 visitors and 3,500 exhibitors. The world-renowned trade fair for the furniture industry has grown more than a hundred fold in size since its inception. Along with the concurrent event Maison Shanghai, Furniture China is expected to achieve new heights in terms of exhibit range, visitor quality and digital reach.

About the Show

With a combined area of 350,000 square meters across two venues, SNIEC (for Furniture China) and SWEECC (for Maison Shanghai), the mega events call for clearer product classification to improve buyers’ sourcing experience and meet distinct market needs.

Furniture China and its co-located events Furniture Manufacturing & Supply China (FMC) and FMC Premium (FMP) will host home furniture of contemporary, upholstered and classic styles, tables& chairs, outdoor furniture, manufacturing raw materials, fabric, furniture hardware, leather and upholstery components, focusing on the interactive linkage of the furniture industry up and down stream.

Maison Shanghai, concurrently held in SWEECC, is positioned as a design-driven trade show that embraces home decoration, lighting, carpets, rugs, florals, fragrance, arts & crafts, tableware, home furnishing accessories and designer works.

Brands and Exhibitors

Altogether some 3,500 brands will exhibit at Furniture China and Maison Shanghai, among which new exhibiting brand names constitute nearly 25%. The distinctive designs of contemporary furniture from Europe and North America are highly popular among local consumers and professional purchasers. More than 220 brands from 29 countries take Furniture China as their partner of choice when coming into China’s furniture market, including Actona, Verdon, FERMOB, GAUTIER, Ashley, GIESSEGI, COMMUNE, Maria Yee, HANSK, Ligne Roset.

Local Chinese brands such as KUKA, Expo CASA, Pengxiang, Qiaojia Decorative Materials, Yulong will also bring their new releases to the show. On the other hand, the Contemporary Furniture Hall, Design Furniture Hall and the thematic zone “Design of Designers (DOD)” at Maison Shanghai will gather 175 original/independent designer brands (of which 74 brands are new comers) to represent the strongest voice of contemporary Chinese furniture and décor.

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A Dialogue for Design

With the global design community’s growing interest in contemporary Chinese style, Maison Shanghai will seek to create a dialogue. As one of the major events at Maison Shanghai,History and Future to celebrate the 100^th anniversary of the Bauhaus College. Visitors will walk through the Bauhaus’ history from the origin Old Shanghai Style to contemporary Chinese design. Some of Bauhaus best-known works will be displayed to showcase their unique design and production process.

Peter &Charlotte Fiell, the co-authors of 1000 Chairs, will release their new book,Contemporary Chinese Furniture Design – A New Wave of Creativity. The book seeks to explore the evolution of contemporary Chinese design in furniture and establish the importance of Chinese culture in cultivating design diversity. Some 50 artworks introduced in book will be brought on-site for display.

Growing the Online Business and the Online Community

This year, Furniture China has launched “JJGLE EZBUY”, an online B2B sourcing platform to connect over 300 Chinese quality suppliers and business traders. Empowered by JJGLE.com, this new platform provides a cost-effective e-commerce solution for the home and interior marketplace. Suppliers can use this tool to find the right customers and vice versa. The mobile app is now available in app stores.