Reuters reported on September 17 that Softbank has raised $110 million in financing for the Brazilian home e-commerce platform Madeira Madeira, Light Street Capital, Flybridge Capital, US furniture retailer Wayfair CEO Niraj Shah and Build.com founder Christian Friedland participated in this round of financing.

MadeiraMadeira supplies approximately 1 million home products to the market, and the company says it will use the proceeds to invest in technology, logistics and customer service in the same way as Wayfair and Build.com – selling furniture to customers without holding inventory in order to reduce the cost of capital. For example, when a customer purchases a table on their website, the order is sent directly to the in-stock, in-stock furniture manufacturer.

Currently, MadeiraMadeira manages products from 450 third-party distribution centers and has recently broken even.