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American denim giant Levi's enters the home furnishing industry
Source:77°     February 03,2021



On January 28th, Target Corp. announced that it has cooperated with the famous jeans brand Levi's to launch the Levi's for Target limited edition series, which includes a variety of household and daily necessities, which marks Levi's entry into the home industry. 


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Target and Levi's have worked together to create a series of durable products for the home, covering household items, pet accessories, clothing and other items inspired by cowboys. Among them, household items include tableware, quilts, pillows, wooden household products and so on.


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It is understood that most of the products in this series are aimed at sustainable development and have obtained multiple sustainable development certifications. These include glassware made from recycled materials, household products certified by Fair Trade USA and FSC wood. Prices range from US$3 to US$150.


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The Levi's® for Target limited edition series can be purchased at Target.com and most Target stores. Its features are carefully designed and durable, aiming to provide people with a sustainable lifestyle.


Target' s Chief Sales Officer Jill Sando said at the presentation: “Through this cooperation, we hope to provide consumers with a series of unique products that will reflect the brand value and design strength of Target and Levi' s.”








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