In order to match the schedule of the Frankfurt Messe Global Exhibition, the 2021 China Interiorlifestyle CHINA (Shanghai) (hereinafter referred to as Interiorlifestyle CHINA Exhibition). The exhibition period has been slightly adjusted and will be held at the Shanghai Exhibition Center from September 16th to 18th.

It is understood that in view of the impact of the impact of the new crown pneumonia epidemic, the theme of Interiorlifestyle CHINA exhibition is determined to be "Life Re-connect". The physical exhibition of Interiorlifestyle CHINA will combine online services to help exhibitors at home and abroad to restore confidence in the industry.

Upgrade of exhibits and special areas

"This year's Interiorlifestyle CHINA Fair is set up in product categories, which will promote sellers and buyers to more effectively select suitable products." Wen Ting, senior general manager of Frankfurt Messe (Hong Kong, China) Co., Ltd., said that more buyers of Interiorlifestyle CHINA Fair has become more and more diversified, extending from traditional department stores, distribution agents, and hotel procurement to lifestyle stores, gift shops, and independent e-commerce. Buyers also consider price and brand positioning far more than product functionality when purchasing.

According to reports, in order to cater to the needs of domestic buyers and their distribution channels, in addition to inviting mid-to-high-end lifestyle brands and their annual new products, this year's Interiorlifestyle CHINA Fair will also carry out structural upgrades in product classification and display areas. In order to enhance the efficiency of exhibitors and the purchasing experience of buyers, exhibitors will appear in the newly upgraded product category area.

According to reports, this year's "Global Selection and Brand Gallery" of the Interiorlifestyle CHINA Fair will focus on large-scale domestic and overseas brand distributors, agents, high-end buyers in department stores and shopping centers. In addition, overseas exhibitors who are unable to participate in physical exhibitions due to the epidemic can display their products in the Chat@Now area, and communicate with buyers online through video conferences. At the same time, industry experts or business leaders will also provide and host live product broadcasts.

Create market opportunities and interconnectivity

According to Wen Ting, the epidemic has brought continuous travel restrictions on a global scale. There are many uncertainties about whether overseas exhibitors and buyers can participate in physical exhibitions. In view of this, Interiorlifestyle CHINA provides brand new solutions for exhibitors and sellers who cannot reach the physical exhibition, and has begun to develop a new online platform "Life-zine".

Wen Ting said that the "Life-zine" platform will be combined with digital services so that industry players can stay in touch no matter where they are, and are no longer subject to travel restrictions. The platform also combines the existing online and offline promotional activities of the exhibition to become a one-stop business platform for seizing business opportunities.

According to the plan, in June this year, the Organizing Committee of the Interiorlifestyle CHINA will launch the "Life-zine" online platform to provide exhibitors with annual promotion services. Its services include live events and virtual stores, increase more exposure for the participating brands and products. The organizing committee will also provide value-added services for exhibitors through the dialogue function of the "Life-zine" online platform, virtual exhibitions, retail trends, and market information.

It is reported that the Fashion Home Lifestyle Exhibition Organizing Committee will provide assistance for overseas exhibitors to participate in roadshows and set up pop-up stores in major cities in China to increase the exposure of participating brands, enhance brand awareness in the domestic retail market, and accelerate market development schedule.