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Haworth cooperates with well-known furniture design company Emeco to expand furniture series
Source:77° Global Furniture Media     October 09,2021



On October 4, American office furniture giant Haworth announced that it will cooperate with the well-known furniture design company Emeco to expand the Haworth Collection, which will be launched early next year.


With this cooperation, Emeco will provide classic seating products such as Navy, Broom and Alfi for the Haworth Luxury Collection. Emeco will continue to serve the market with an open operating model and continue to cooperate with existing and new partners outside of Haworth.


Eme.jpg

Left and right: Emeco' s Navy seat, middle: Emeco' s Broom seat


"I am very happy that Emeco decided to join Haworth Luxury Collection," said Frank Bianchi, President and CEO of Haworth. Important supplement. It not only meets customer needs, but also echoes Haworth' s corporate values."


Emeco CEO Greg Buchbinder added that the two companies have similar goals. He said, "Emeco and Haworth share the ambition and passion to change the industry. This cooperation has the opportunity to bring environmentally friendly furniture with a history of nearly 80 years to more consumers."


At the beginning of its establishment in 1944, Emeco only launched one product, the 1006 Navy chair designed and manufactured for the US Navy that is non-corrosive, fire-resistant and lightweight, and can even withstand torpedo attacks. To this day, the company’ s craftsmen still hand-made this chair, which is known to last 150 years.


In addition to the cooperation with Haworth, Emeco is constantly exploring how to use waste to produce environmentally friendly furniture. It cooperates with companies and designers such as BMW and Coca-Cola to produce chairs that meet high standards.


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