Lego opened the Fifth Avenue flagship store, bringing the famous Broadway stars that was closed during the special period back into the spotlight.

This is the latest performance on Broadway in the past year or so. It has gathered many outstanding choreographers, lyricists, producers, performers and first-line stars. The first performance will be on June 25th.

According to the reports, this musical called 《LEGO Store: The Musical》 tells a story about "If you can create your own dream here, then you can create your own dream anywhere in the world". Based on the original music 《Always Building》as the main track, it shared a young girl (Brianna Cameron) with a group of Broadway actors, front-line workers, and fans’ favorite mini Lego minifigures. Adventure story. As an original Broadway-style opening play, 《LEGO Store: The Musical》is also celebrating the landing of another iconic experience hall in New York-the new Lego flagship store on Fifth Avenue.

The latest creative store was opened on Fifth Avenue. This flagship store is highlighted by the well-known landmarks and city symbols of New York made of Lego bricks, while providing a new immersive retail experience centered on games. When you step into the store, you can feel the interactive experience brought by the "tree of exploration"; you can also interact with life-size Lego models, such as a taxi that can be seated in, the Statue of Liberty that can interact with the audience, and the imposing Empire State Building , the lights and billboards of the World Trade Center, Broadway and Times Square and so on.

In addition, there is also Lego's first Personalization Studio in the store. In the Personalization Studio, people can design their own Lego minifigures and witness them being printed out. At the same time, another new feature in the store is to provide people with a 100% AI immersive building block park experience. By scanning the Lego you created, you can enter a digital Lego world with human-machine dialogue, watch it travel in space and the urban environment of New York and complete challenges.

"In the past year, although the brilliance of Broadway has been slightly dimmed under the influence of the global epidemic, the creativity and strong adaptability of New York and New Yorkers have always been shining. New York and Broadway have always been the source of inspiration for the LEGO Group. Our cooperation with Broadway this time is also a perfect way of expressing the essence of New York." Said by Travis Blue, vice president of the LEGO Group's American brand retail.

In addition to the Lego musical, fans’ favorite Lego minifigures will also appear on the same stage with Broadway stars. They include cabaret singers, classic red astronauts, construction workers, people living on deserted islands, golden villains, the girl with the stereo, the man with the hot dog, the New York baseball player, the party camel, the pirate captain, the purple crayon girl, and of course the C-ranked figure-the Statue of Liberty.

It is reported that the Lego musical will be played back in the flagship store on Fifth Avenue in New York. Lego expressed the hope that through this format, people will appreciate the diversified experience presented by Lego.