Explore the shop | Create a basic white T-shirt lifestyle brand delicates, want to be a practitioner of "sustainable solutions"

"Start a serious life with a white T-shirt ", this is the concept of the lifestyle brand delicates founded in Beijing in 2016. It is a combination of "delicate" + "s". What "delicate" wants to express is what a white T-shirt should be, which is fragile but still beautiful; "s" is used to express plural forms.

I first saw this store at the entrance of the 3.3 building in Sanlitun, and it was easy to be attracted by the overall white design of the store. If you don't know much about it, you can simply understand that this is a lifestyle store that starts with white T-shir,t mainly sells white T-shirt, and then uses white T-shirt for sustainable secondary creation. In short, it is an in-depth experience field about "White T-shirt ".

The Xidan renewal field opened some time ago. We went there to take a look at the heat. As an open mini mall, there is not much space for the renewal field and not many merchants have settled in it. In addition to several major buyers' stores STUDIOUS, Huamei HARMAY, and trend collection store DECADES, we also saw delicates.

White T-shirt of different materials, want to fill your wardrobe.

The delicates in Xidan are indeed somewhat different from the Sanlitun store. In addition to the larger space (300+ square meters), there is also a more obvious regional division, forming a collection of white T-shirt archives, a customized experience area and a lifestyle area.

There are many basic white T-shirts on display in the White T-shirt archives. Dozens of classic white T-shirts have also been included in a vertical closet. You can open the drawer to explore the fabrics, patterns and patterns of each white T-shirt.

Although they are all white T-shirt, there are more than 100 white T-shirt styles designed so far.

In addition to style, material is also our focus. Do you think the "pure cotton" written on the white T here is an ordinary material? In fact, Xinjiang cotton, Egyptian cotton, and American supima cotton are among the materials that delicates will choose to use. If you touch each piece of white T-shirt carefully, you will obviously feel that different "cotton" has a different feel. What impressed me the most was a piece of cotton that resembled a hotel "bath towel". It was really "hot" to the touch and kept warm.

We finished visiting this store in the in-depth experience field. Before we left, we saw an endless stream of young people in the store choosing and creating their own white T-shirts, and suddenly realized that these seemingly ordinary white T-shirts are actually enough to carry an unforgettable story, an expression of character, a demand for beauty and sustainability. The interaction between design and beauty and sustainability is perhaps what Delicates want to express most.

"The most important thing at the moment is to awaken everyone's awareness of the practice of sustainability through various means. Of course not everyone will pay for sustainability, but they can interact more with sustainable products and have more opportunities to participate. In this type of incident, it's enough," Jake said.