Catana enters powercat market

The Catana Group, builder of the Catana and Bali range of cruising catamarans, has entered the powercat market with YOT – a new brand of power catamarans.

The project began in 2020 with one simple idea: to design and offer innovative power catamarans that effectively meet expectations, Catana says.

“Right from the very beginnings of the project, the ambition was clear: to produce a range of high-end power catamarans, with well-thought-out design and comfort, agile and high-performance seakeeping, good range, reasonable fuel consumption and the ability to appeal to as wide an audience as possible,” says Catana in a statement.

With an offer essentially based on sailing, Catana says it needed to offer powerboats featuring the same high standards as those that have made Bali and Catana so successful.

The powerboats in the Bali range are still inspired by the sailing range and retain traces of a sailboat design. The approach to powerboats has therefore been totally rethought, focusing on the uses and trends in powerboating, a sector with specific characteristics in terms of navigation, uses, design and codes.

The concept also centred on the desire to offer something different.

For this new segment, Catana has combined its know-how and over 40 years’ experience in catamaran design with a team and service providers specialising in motorboating. A dedicated department has been created within the group, from design and studies, through production, to sales, marketing and branding.

“For us, YOT is both a leap into a world where we’re going to have to make our mark, because the offer will be solid and tempting, but also onto a playing field in which we already have full legitimacy with our industrial know-how in terms of catamarans,” says Boris Compagnon, sales and marketing director of Catana Group.

“Catana Group’s DNA brings the ability to have an in-depth and visionary understanding of the market, and it’s through this prism that we have conceived YOT.”

The conception and design have been entrusted to naval architects J&J Design. The group’s expertise and capacity for innovation are supported by a new in-house design team with experience in the motorboat industry. Marketing is also specialised, with a dedicated distribution network, a brand developed with the Mazarine group and its communication tools.

 According to Catanama, the YOT brand meets the needs of both beginners and experienced enthusiasts, and is designed to meet every need – from day trips to cruising, for couples, sporty trips, parties, gathering with friends, and also romantic weekends.

The style is modern and trendy, and all boats are comfortable, stable and safe. Seaworthy, agile and powerful, their twin-hull design ensures excellent performance and a smooth passage through the sea.

 YOT is about having more room on board, more living space giving maximum onboard self- sufficiency. Every square centimetre has been optimised, thought through, and rethought to create generous, functional spaces.

The first YOT 36 unit will be presented at the 2023 Cannes Yachting Festival in September.