Grand Opening of the 25th China (Guzhen) International Lighting Fair
On October 22, 2020, the opening ceremony of the 25th China (Guzhen) International Lighting Fair (GILF) was held grandly at Guzhen Convention and Exhibition Center, Zhongshan City, Guangdong Province. Breakthroughs have been made in the fair despite its opening at a hard time this year. Themed on “Guzhen Lights up the World”, it aims to “develop an ecosystem of lighting industry by launching intelligent products”. With 2,500 lighting enterprises participating in the event, it focuses on catering to the new demands and seizing the new business opportunities emerging in the epidemic, cultivating new thinking modes of industry practitioners, setting new development trends, and spurring new driving force and new development of the lighting industry.
With the great support of Zhongshan Municipal People's Government, the fair was co-sponsored by China Association of Lighting Industry (CALI) and Guzhen Town - China's Lighting Capital, and organized by Guzhen Lighting Expo Co., Ltd. Through improving the exhibition size, content and services in multiple dimensions, the GILF attempts to follow the trend and break the dilemma in the lighting industry and facilitate the upgrading of the industry chain.
At 10 a.m., the 25th GILF was officially opened in the presence of attending leaders, guests, industry colleagues and media friends. Leaders of the China Association of Lighting Industry (CALI), Zhongshan Municipal People's Government and Guzhen Town People’s Government addressed the opening ceremony.
Ruan Zhili, Deputy Secretary of the Guzhen Town Party Committee and Mayor of Guzhen Town, said: “In order to seize the strategic opportunity of building the Shenzhen-Zhongshan Industrial Development Corridor and the (Zhuxi) High-end Industry Agglomeration Development Zone of the Guangdong-Hong Kong-Macao Greater Bay Area, Guzhen has focused on developing intelligent light poles, smart home, cross-border e-commerce and other emerging industries, built its strength in a variety of other fields and developed strong and supplementary industry chains, aiming to promote the intensive, high-end and whole-chain development of the lighting industry. We have expanded the application of technologies such as 5G, industrial Internet and big data, and built industrial cooperation platforms, shared design platforms and ‘future factories’ according to the principle of ‘innovative development’, hoping to inject fresh momentum into the lighting industry through digitalization means. We have been actively committed to urban renewal by strengthening land arrangement, accelerating city-industry integration and launching the projects of ‘New Industry City’, ‘Three Old Transformation’ and ‘New Living Room in Lighting Capital’. We have spared great efforts to create an optimum environment by relying on more than 30 public technology service entities to provide services for the whole industry chain. A benign and cooperative relationship between the government and enterprises has been established extensively. We have also exerted ourselves in building high-end non-government schools and new hospitals in an attempt to retain talents with high quality urban living environment. We believe that Guzhen, as China’s lighting capital, will surely become a new ideal place for innovation and entrepreneurship in the Greater Bay Area.
Lei Yuelong, Vice Mayor of Zhongshan Municipal People’s Government, said: “In order to further stimulate the circulation of Guzhen’s lighting products in the domestic and international markets, we are working hard to build a standard and orderly market trade and procurement system and accelerate the construction of a cross-border e-commerce comprehensive experimental zone. In order to further improve the quality of lighting products, we are developing group and alliance standards for the quality control of lighting materials, accessories, processes and products, and strengthening the establishment of a fast-track IP enforcement system. In order to further enhance the digitalization, networking and intelligentization level of the lighting manufacturing industry, we are actively building an intelligent manufacturing industrial base for lighting products in Guzhen, and striving to establish a public technology service system that covers the entire lifecycle of lighting products ranging from R&D and design, intelligent manufacturing, product intelligentization, inspection and detection and certification. In order to further strengthen regional brand and marketability building, we are working hard to optimize the business environment, integrate market resources and introduce resources of the competitive semiconductor lighting industry. We are also promoting the shift in Guzhen’s focus from building brand strength to building capital strength and building it into an ideal place for enterprise headquarters, technology research and development and market operation.”
Liu Shengping, Executive Director of China Association of Lighting Industry, said: “China is the strongest manufacturing economy in the world as well as the largest emerging consumer market in the future. In recent years, relevant departments in China have unceasingly adopted new policies to encourage the development of domestic market and promote the dual cycle of domestic demand and foreign trade market. Lighting enterprises should give full play to their advantages, identify their development direction and walk their own road. For example, the sales of ultraviolet germicidal lamps and the special lamps and bulbs for scientific research and medical treatment rose rapidly during the outbreak of the COVID-19 epidemic, indicating that our enterprises not only have the ability to respond to market trends, but also have the reserve capacity of relevant techniques and resources.”
Subsequent activities included reading the Notice on Continuing to Grant Guzhen Town, Zhongshan City, Guangdong Province the Title of “China’s Lighting Capital” and the Awarding Decisions on the 2020 (Guzhen) China International Lighting Design Awards and convening the Awarding Ceremony of the 2020 (Guzhen) China International Lighting Design Awards and the Signing Ceremony of Zhongshan Intelligent Pole Industry Association.
Guiding and Driving Industrial Upgrading with Intelligent Manufacturing and Original Design Playing a Leading Role
The GILF got extremely popular immediately after its opening. On the morning of the opening day, streams of people were enthusiastically waiting at the entrance and businessmen from all over the world were going through anti-epidemic and safety inspection in an orderly manner. By adopting the procurement mode of “cooperation between exhibition and lighting megastores”, “exhibition halls in front and factories behind” and “direct supply from the source”, the GILF set up different exhibition areas for smart home lighting, interior decorative lighting, residential lighting, commercial lighting, outdoor lighting, commercial lighting, special-purpose lighting, mechanical equipment and lighting accessories. With the maturity of LED technology and its increasing application, hundreds of products of different types were exhibited at the fair, among which the intelligent lighting, intelligent pole and healthy lighting products were the main exhibits of many manufacturers. All the exhibitors have been actively engaged in products and industrial upgrading, hoping to succeed in the competition of the new generation technologies and products.
The main venue welcomed 845 enterprises, including Songpu Lighting, Yuefeng Lighting, Zhenhui Fire Technology, Sence Lighting, Mingjian Lighting, Chuanglite Lighting, Puye Lighting, Dark Energy Power, Zhongyi Lighting, Kangmingsheng Technology of Changfang Group, Shanghai Panchip Microelectronics, Rongyu Intelligent Machinery, Haoteng Machinery, Hongxin Sheng Electric and Shengtang New Material & Technology. The exhibition areas were visited and consulted by floods of people, many of whom placed orders and signed contract on site.
The merchants coming to have consultation talks with intelligent pole exhibitors showed explicit, high interest in these products. The GILF has actively seized every opportunity in the intelligent pole field and followed the tendency of 5G and new infrastructure construction in Guzhen, in order to achieve the goal of “buying smart street lamps and launching 5G pilot programs in Zhongshan” and attract the settlement of strong intelligent pole enterprises.
Under the model of cross-border integration, the GILF has kept abreast with the global market demands and set up a smart home lighting area to intensively unveil new products and technologies, with a view to promoting the development of smart homes in an all-round way, providing one-stop intelligent system solutions for the lighting industry and jointly building a smart home ecosystem.
1+7 Venues Enjoying High Popularity by Gathering Famous Enterprises
Sub-venues also attracted a steady stream of visitors, among whom there were even non-local dealer groups and real estate procurement teams.
In specific, Lihe Lighting Expo Center held the Global Lighting Art Shopping Festival (Opening Season) with 517 exhibitors, including Dimond Life, Dongyun Daguan, Kaersidu, Kashe, Kinglong Lighting and Zhizhuo. Huayi Plaza held the Global Lighting Shopping Festival with 300 exhibitors, including Huiyi Lighting, Osgona, WSGE5 LED and Raynice. Star Alliance convened the 2020 Autumn New Product Conference for Star Alliance Brands with 400 large enterprises, including Bella, Datanggong, Shejian, Kaiyuan and Santan Lighting. Lighting Era welcomed 110 exhibitors, including Gabbiani, Jinzhiyuye and Shuijingfang. Besun Plaza welcomed 39 exhibitors, including Ausdena, Kanidi and Kabinchuagnyou. Huayu Plaza, a Chinese light mall, held the 2020 Autumn Chinese Lighting Cultural Festival jointly with 28 Chinese light exhibitors, among which there were Oudili, Kangnaixin and Tangqing. Streetlight City welcomed 85 well-known exhibitors, including Kehang Lighting, Quanhui Lighting and Tongde Lighting.
Seamless and Accurate Connection Between Global Buyers and Exhibitors Both Online and Offline
In view that many overseas buyers are unable to visit the exhibition due to the epidemic, the GILF creatively launched an online exhibition named Lighting e Fair in March this year. For the October event, the Hosted Buyer Program Go Online, is also held concurrently to present an exhibition trio: factory show, on-site booth, and EZBUY based on B2B website-Denggle.com. They have gathered resources of both the domestic and international markets both online and offline in order to create new drivers of growth.
In the mode of “domestic offline exhibition + foreign cloud exhibition”, the fair was participated in by 2,500 exhibitors concurrently online and offline, allowing buyers to communicate with suppliers regardless of time and space constraints. It also provided a three-dimensional exhibition window for export enterprises to seamlessly connect with overseas buyers, thus promoting efficient and quick trading between the supply and requisitioning parties.
Industry Think Tanks Offering Useful Insights and Suggestions at Wonderful Forums
The GILF has been committed to guiding innovation and upgrading and leading the industry trend. Wonderful forums held during the exhibition gathered professionals from the upper, middle and lower reaches of the industry as well as new technologies, new modes and other areas to share with them the latest trends and prospects of the lighting industry.
The forums held during the fair included the Intelligent Light Pole Industry Development Forum, the Seminar on the Quality and Safety of Lamps for Primary and Secondary School Students in Guangdong Province and Quality Promotion Campaign of Guangdong Lighting Electric Equipment Hospitals, the Intelligent Agricultural Lighting Innovation Forum and the 7th LED Pioneering Conference. Participants at the forums exchanged with each other on innovative technologies, standards, products and other system solutions in these fields in order to guide their healthy and orderly development.
The GILF also carried out a series of online lectures on the lighting industry on Cali-light.com to provide new ideas for industrial transformation and development.
Keeping a foothold on the source of the lighting industry, GILF has provided high quality products for buyers from all over the world. In this peak season of October, the GILF, with its 1+7 venues covering an area of 1,500,000 sqm, will create a brilliant future with the lighting industry in China.