The 25th China (Guzhen) International Lighting Fair is Seeing Booths in Short Supply
At the beginning of 2020, the exhibition industry was suspended due to the epidemic. As one of China’s leading exhibition companies, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (the parent company of the organizer of China (Guzhen) International Lighting Fair- Guzhen Lighting Expo Co., Ltd.) strives to upgrade offline exhibitions and develops online exhibitions and professional B2B platforms to improve the brand and strength of offline exhibitions in all aspects.
On August 12th and 13th, "Hotel plus 2020" and " Hotelex Chengdu 2020", the exhibitions held by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., were grandly open in Shanghai and Chengdu respectively.
Under strict epidemic prevention and control, both exhibitions received great popularity from professional buyers and saw strong purchasing demand on the spot. It reflects the confidence of the participants and exhibitors in revitalizing the market after the epidemic and shows the vitality and infinite energy of the exhibition industry.
The Upcoming China (Guzhen) International Lighting Fair Will be Held in October
Since the epidemic, the lighting market has gradually ushered in the dawn after it has hit rock bottom. The market demand is more likely to recover in the whole second half of the year, and it is expected to unleash in this October. As one of the large-scale lighting exhibitions held in the post-epidemic period, the 25th China (Guzhen) International Lighting Fair （GILF）will take place from October 22 to 26 in Guzhen Convention and Exhibition Center, Zhongshan City, Guangdong Province. The exhibition has 8 major venues, covering the exhibition space area of 1.5 million sqm, with a total of 2500 high-quality exhibitors participated, jointly creating a lighting feast with full coverage, direct procurement, convenient trade and price competitive products.
As the subsidiary of Informa, an international leading B2B information service group, and the subsidiary of Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., a leading exhibition company in China, China (Guzhen) International Lighting Fair will present a professional, excellent and safe lighting exhibition by virtue of its strong exhibition strength, professional exhibition service and innovative exhibition operation under the strict epidemic prevention and control.
The Number of Exhibitors in Main Venue Reaches New High
After a year of preparation, the exhibition this year has been fully upgraded by adjusting the mode in accordance to the industry needs, with the aim of integrating the resources of all parties to drive market vitality. Services provided to the exhibitors has been refined since the booth reservation started in June. The promotion for exhibitors and invitation are underway simultaneously online and offline, greatly enhancing exhibitors’ confidence in the exhibition. Although the scale of some exhibitions has been affected to a certain extent, the GILF is going up against the trend—with the same exhibition scale and increased number of exhibitors applied for booths.
At present, there are still more than 100 enterprises queuing up for booths. By the end of August, the exhibitor invitation will be 100% completed. The number of exhibitors in the main venue is expected to exceed 840, surpassing that of the same period. During the 25th GILF, all exhibits will be systematically and scientifically partitioned. Decorative lighting, residential lighting, outdoor lighting, commercial lighting, lighting accessories, equipment will be displayed based on zones. And there will be special lamp zones exhibiting smart lighting & solutions, plant lighting, educational lighting, car lights, off-grid lighting, etc. that are with specific functions and demonstrate specific purpose in live mode. The exhibition will display products with advanced design, technology and ultra-high cost performance that indicate the new developing trend and new demand of the industry, aiming to trigger a breakthrough of the lighting industry.
Vigorously Advocates Original Patent
This exhibition advocates original design and encourages enterprises to display their latest original products that are personalized, customized, modular and diversified. Meanwhile, the fair pays attention to the product innovation and transformation of enterprises under the influence of the epidemic, intending to comprehensively interprets the frontier wisdom and creativity of China's lighting industry.
The exhibition also invited China Zhongshan (Lighting) Intellectual Property Rights Protection Center to work onsite in the main venue, strengthen supervision and provide services such as consultation and complaints handling, so as to protect intellectual property rights in an all-round way, and strive to provide the participants with an honest, healthy and orderly trade platform of lighting industry.
B2b Website-Denggle.com Helps Exhibitors and Buyers in An All-Round Way
Since the launch of B2B website-Denggle.com in 2016, GILF has been committed to building an online exhibition-internet integration trade platform for exhibitors and buyers. The outbreak of the epidemic urges us to further leverage the Internet tools and online platforms and integrate them with offline exhibitions, so to create 365-day continuous business communication opportunities for more lighting enterprises and buyers.
Therefore, this April, Denggle.com launched a new purchasing system – EZBUY, allowing buyers to upload sourcing information and get quotes from the best match suppliers from thousands of high-quality manufacturers with the help of EZBUY specialists, thus saving buyer’s time of screening products and improve efficiency. At the same time, suppliers can contact buyers directly by sending their product catalogues and quotations through the EZBUY platform.
Since the launch of EZBUY, a total of 3.5 million visitors from domestic and overseas has logged in, and more than 10,000 intention orders have been placed on it. It has truly enhanced the trade cooperation between the supplier and buyer, realizing precise matching, two-way empowerment, cost reduction and efficiency improvement. In addition, by combining the features of EZBUY, Denggle.com and the offline exhibition, a “Denggle.com Diamond Member Zone" will be set up near the main entrance during the exhibition, so as to promote the member enterprises in diverse forms, such as on-site Mini booth, Denggle.com online shops, factory show and video display. In this way, visitors could have a direct understanding of the latest hot products, and the overseas buyers who can't participate in the exhibition are also able to have an in-depth understanding of the R&D, design, production, management, service and other aspects of the brands.
All in all, the 25th China (Guzhen) Lighting Fair be held in October this year on the ground of accurate understanding of lighting industry and rely on the industrial advantages of Guzhen. GILF will build a solid bridge for the sound development of industrial enterprises and help them win the industrial counter offensive campaign in the second half of the year.