Belight Lighting: Blooming Charm of Differentiated Lighting
Lamp, lighting, and lighting art are all about lights. However, lamp focuses on the lighting function, lighting focuses on lighting decoration, and lighting art emphasizes on the lighting aesthetics. In Belight Lighting's opinion, "There is no obvious difference between the three except the different emphasis. We should appreciate the beauty of the differences in things and fully perceive the different charms of lighting in function, decoration and culture." For this reason and in order to create a more differentiated lighting market, Belight Lighting, based on the differentiated custom commercial lighting, has introduced EGLO (an Austrian fashion home decoration lamp brand) in recent years, and has established created DUBE, an original designer brand emphasizing humanistic care.
Belight Lighting has achieved a strategic cooperation with the world-famous lighting brand EGLO on the basis of equal dialogue and mutual appreciation, and because of the trend of the economic globalization. China has a huge market. Compared with foreign countries, the Chinese market is very active and is still short of more cost-effective products. "We fulfill customer requirements." This pledge indicates that EGLO enters the Chinese market for the purpose of to bring a better-quality residential lighting life, representing the typical European lifestyle.
The brand DUBE, as its slogan saying "Live a unique life with a blank space", pays more attention to the care for human inner heart and people's inspiration for life. At present, the fast-paced life and tight schedules make people have no time to get along with themselves, especially to calm down to feel their inner heart. Therefore, DUBE hopes to use uniquely-designed lamps to illuminate a space with nostalgia and warmth for the busy masses.
EGLO: Welcome the era of "no main lamp" and advocate a European simple lifestyle
EGLO, headquartered in Austria, has large production bases in Hungary, India and China, 17 large warehouses around the world, and market distribution outlets in more than 68 regions. At present, EGLO develops nearly 1,000 new product updates every year, with a daily production output of up to 80,000 pieces.
At present, Belight Lighting has taken the following measures to launch EGLO lighting products on the market. In terms of brand promotion, Belight Lighting works together with EGLO to prepare media materials, broadcast we-media, and launch advertisement in China; in terms of marketing, Belight Lighting may simultaneously display and sell EGLO products to consumers and distribution agents through both online and offline operations.
In terms of online channels, Belight Lighting cooperates with many third-party platforms such as Jingdong Mall, Applet of WeChat, etc.; the emphasis is on offline outlets, and the online delivery is actually to strengthen the offline brand power! EGLO has a total of more than 3,000 types of products. Belight Lighting has given preference to a series of lamps suitable for the Chinese market. Meanwhile, it has created the scene experience sales mode through the integration of space design, home and soft decoration products, making consumers feel a "see-and-get" worry-free consumption model.
This all stems from a pursuit, or a little fearless courage. Belight Lighting strongly advocates introducing the popular European "no main lamp" residential lighting mode to China, showing the European-style minimalist lifestyle to the young new human beings.
DUBE: Live a unique life with a blank space
Ten years ago, the domestic market and lighting companies did not pay much attention to the use of commercial space lighting, while Belight Lighting had a forward thinking at that time to be engaged in the customized and differentiated lighting art segmentation, with the mission of improving space lighting.
Today, DUBE is endowed with a new sense of mission. It has released eight series of lamps focusing on material quality, optics and design aesthetics. Each lighting series has its unique charm and meaning, and continues the lighting characteristics of Belight Lighting, with a unique interpretation of the space. Live a unique life with a blank space. This is not only a slogan, but also a design concept. Blank is a technique used in the Oriental literature and art, and also means leaving a wonderful light.
DUBE is not only making lamps, but also inherit the concept of oriental aesthetics taking lamps as an entry point based on the contemporary market. DUBE places custom-made furniture, tea set, porcelain and other utensils its exhibition hall, independently makes a number of lighting devices, and creates a rock garden for landscaping. Combining technology with humanity, and lighting with home, DUBE makes great efforts to shape its own brand temperament, with the hope of inspiring more people with its unique temperament and quiet life attitude.