Carmaker BMW is kicking the tires on a smart lighting system for showrooms that would dynamically change settings to draw attention to different models and features. The Internet of Things (IoT) scheme, if deployed, might also help deliver information to smartphones as customers peruse the floor.

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　　BMW is sampling the technology in a Munich test center, working with UK lighting vendor Aurora Group. Gary Bennett, managing director of Aurora's Aurora Projects division, described the setting as a “showroom environment.”

　　Aurora has provided BMW with LED luminaires from its new AXiO line, which Aurora previewed earlier this year at the EuroShop retail exhibition in Dusseldorf. The luminaires rely on embedded sensor and communication chips from Gooee, the smart lighting technology company headed and founded by Aurora founder and CEO Andrew Johnson, which supplies Aurora as well as Aurora competitors.