Charlestowne Hotels likes soft brands

Now is a good time for independent hotels in the United States, and Charlestowne Hotels is capitalizing on the trends behind that movement.

Charlestowne VP of Development Charles Snyder spoke with Hotel News Now during a break at the recent Hunter Hotel Conference to talk about what the management company is looking forward to this year and how it’s continuing to grow to meet the needs of independent-minded guests.

“Now is a good time for independents because of two converging forces,” Snyder said. “One is that the performance in most markets is so strong that you’re selling out many nights per week. And also, travelers of all types are looking for a unique experience, and independent hotels have historically provided that.”