Hilton focuses Embassy, Homewood

Hilton’s all-suites brands are using food-and-beverage programs to feed their systemwide refreshes as they look to boost future growth.

While the brands’ ages are wide-ranging—Home2 Suites by Hilton is 9 years old, Homewood Suites by Hilton is 29 years old and Embassy Suites by Hilton is 34 years old—each must evolve to continue meeting needs of owners and customers, according to brand leaders.

“Things have changed a little bit in travelers’ preferences, and that’s what launched us into taking a look at how we do food and beverage,” said Alan Roberts, global head of Embassy Suites by Hilton.

Continuing to evolve F&B offerings as part of overall brand updates is important in the battle for guests with alternative-accommodations platforms such as Airbnb, said Adrian Kurre, global head of Homewood Suites and Home2 Suites.