Guests want experience recommendations from hotels

A majority (81 percent) of consumers would like to receive local experience and hotel upgrade recommendations from their hotels, according to new research. The “Hotels’ Digital Divide” report, commissioned by Alice and conducted by third-party research firm YouGov, highlights the shifting expectations of modern hotel guests, as well as travelers’ technology preferences and the role that technology plays in providing more personalized travel experiences.

Of the guests that want to receive recommendations from their hotels, according to the survey, 27 percent want dining recommendations for nearby restaurants, and 21 percent want to receive experience or room/service upgrade recommendations.