JD.com, Inc., China's largest online direct sales company, announced that it is launching a dedicated platform on JD Mall for international home furnishing designers and brands to reach millions of Chinese consumers online on April 15, 2016 at MILAN, Italy and BEIJING.

The initiative was launched at Milan Design Week 2016 where JD.com is participating for the first time. The company is hosting a special furniture and interiors exhibition that showcases the best of Chinese and Italian design, featuring showrooms created by teams of designers from the two countries.

JD.com’s industry-leading ecommerce platform offers international furniture brands and designers the opportunity to access the huge and fast-growing home furnishings market in China. JD.com’s home furnishings business grew over 100 percent in 2015 and there are around 15,000 merchants in the category selling on the company’s platform. JD.com is already working with a number of leading international brands including Ashley, Fissler, Grohe, Harbor House, Kohler, Kuhn Rikon, Toto and Zojirushi.

“Demand for home furnishings on JD.com is exploding, and international brands in particular are gaining traction as consumers look for new fashionable styles and designs,” said Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit. “The new home furnishings platform reflects our commitment to bringing Chinese consumers easy access to the best global products, while enabling top brands to reach our unrivalled pool of 155 million upwardly mobile customers. Our global logistics reach means that we can work with brands anywhere in the world to deliver their products right to consumers’ doorsteps, significantly lowering the barrier to entry to the China market.”

JD.com’s Milan Design Week exhibition will be held in Zona Tortona and feature 10 individual rooms, each showcasing the collaborative creations of Chinese and Italian design teams around the theme of modern lifestyle.

The Italian designers partnering with JD.com include Antonio Lamonarca, Flavio Rategni, Stefan Davidovici, Giancarlo Tintori, Lorenzo Morganti, Pierfrancesco Cravel, Maria Madonnini, Giuliano Andrea Dell’Uva, Antonio Iraci, Gerardo Mari and Massimiliano Romero. The Chinese designers include Lea Chen, Yijin Huo, Xiaodong Chai, Fenglin Gao, Min Chen, Darui Chen, Yiqiang Gao, Dayong Sun, Frank Chou and Shu Cui.

About JD.com, Inc.

JD.com, Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.comoperated 7 fulfillment centers and a total of 213 warehouses in 50 cities, and in total 5,367 delivery stations and pickup stations in 2,356 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.

(source: globenewswire）