On April 7, JD Design program was officially initiated. JD as well as 10 Chinese designers and 11 Italian designers forming a 10 Chinese-Italian designer teams,  responsible for the exhibition with the theme of "Travel Life, Walking Box" at Milan Design Week, and the Chinese-Italian Designer Forum.

JD Design program was initiated by European Design Center along with JD Home Furnishing, on the one hand, to promote design exchange between China and foreign countries and exhibit Chinese design on international stage; on the other hand, to cooperate with international excellent designers and bring the leading design concept and product of home furnishing back to domestic customers.

The 21 designers selected by JD and European Design Center are all talents in the fields of architecture design, interior design and home furnishing product design, who are actively engaged in the forefront of the industry, including Chinese designers Frank Chou, Chen Darui, etc. Mario Boselli, the Honorary Chairman of European Design Center, acted as the curator of the theme exhibition, GiancarloTintori, Italian well-known architecture designer and Song Yehao, a famous Chinese architecture designer, as well as a professor in School of Architecture, Tsinghua University, are the creative directors. 

Milan is the holy land for international home furnishing designers and relevant people in the industry to gather and communicate with each other. The 21 designers represent the core and future of Chinese and Italian home furnishing culture. By cooperation and communication, they create sparks, which will lead Chinese home housing design to keep pace with international trends and promote concept upgrade of domestic home furnishing industry—this is the original intention of JD Design program.

JD Home Furnishing is always cooperating with domestic and international famous brands. Many international well-known home furnishing brands have settled in JD, including Ashely, KUHN RIKON, ZO JIRUSHI, TOTO, HarborHouse and HOLA. In February, on the Ambiente Frankfurt 2016, JD reached annual strategic cooperation with six international well-known kitchenware brands, including WMF, Fissler, Zwilling, WOLL, EMSA and Luminarc, which will provide JD with sufficient supply and exclusive style. These cooperative relationships show the recognition of international famous brands to JD Home Furnishing.

With the JD Design program, JD Home Furnishing will step on a new stage, by the opportunity of design exchange between domestic and foreign designers, focus on and participate in the creation of tendency in home furnishing and life, to provide more products of high quality and more diversified choices to the customers.

(source: JJGLE.com)