Recently, Xiaomi Ecological Chain Company has introduced a kind of smart toilet lid – Xiaomu Smart Toilet Lid, whose marketing price is only RMB 799.

Xiaomu Smart Toilet Lid

Benefiting from the great advantages of Xiaomi Brand, the ultra-low pricing “RMB 799” will accelerate the decline in the price of the smart cover plate whose price declined originally and intensify the low price competition in the market.

Recently, the sales price of the entry-level smart cover plates of some domestic first-line sanitary brands has been less than RMB 1,000; the price of international brand TOTO has declined to within RMB 2,000 and the price of Panasonic has been RMB 1,339 due to the continuous decline in the price of smart sanitary products in China. In Jingdong and Tmall, the sale price of smart cover plates of some less-known brands have been even over RMB 400.

By contrast, the cost-effective smart toilet lid of RMB 800 introduced by Xiaomi has accelerated China’s smart sanitary ware market to enter the low price competition stage.

According to analysis, China’s smart sanitary ware market in the future will suffer from at least triple impacts from the home appliances: Panasonic in the high-end market, Midea in the middle-end market and Xiaomi in the middle and low-end market, and they will completely attack in multiple dimensions including brand, channel, product and price. The price war in the smart sanitary ware industry will be inevitable.

Starting of the price war in China’s smart sanitary ware market will be undoubtedly severe to the small and middle-sized enterprises, and some enterprises without technical support are on the way of going into liquidation. In such case, differentiation or banding together and leveraging may be the best choice.

(Source: JJGLE.COM)