Compared with the Shenzhen hotel, Muji Beijing Hotel has paid more attention to the site selection and also changed the franchise cooperation partner, but still believes that the hotel is the carrier for users to gain brand experience and understand the brand world view. The goal of the Beijing hotel is also more specific, and consumer feedback obtained through the operation will be applied to product development.
On June 29th, Mr. Matsuzaki, President of Muji Planning, attended the opening ceremony of the MUJI Hotel and said: I hope that Chinese consumers can experience the world view of MUJI through the hotel. In addition, Muji will fully consider the ideas of consumers and apply their ideas to the product development of the Ministry of Commodities established in China in September.
In the increasingly competitive Chinese market, MUJI products are easily imitated. MUJI is gradually becoming aware that it is increasingly unnecessary to use the store, the hotel and the consumer to communicate and let consumers buy because of the brand's “feelings”.
(Source: JJGLE.COM)
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