MUJI China cut prices again, involving 500 products.

MUJI announced on the 9th price cut in the Chinese market in the past four years on Thursday. In the context of the slowdown in China's economic and retail growth and the declining consumption of first-tier cities in high-end housing prices, the company tried to use the industry's biggest magic weapon to boost its downturn.

The price reduction products are mainly concentrated in the clothing and household categories, ranging from 10% to one-third, including women's underwear, men's shirts, sweaters and down jackets. One of the lightweight down jackets has a price reduction of one-third. In terms of home, an air purifier has reduced the price by as much as 40%, from 2,980 yuan to 1,800 yuan, and straight down more than 1,000 yuan.

Since the launch of the “new pricing” strategy in China in October 2014, MUJI has lowered prices at the beginning, middle or end of the year, and from the current frequency, it has basically reached twice a year.

In the local market, as a cheap brand of MUJI, in the Chinese market, due to well-known in China, it has become a brand in the price segment between mid-to-high end and light luxury. Although the brand continues to use the supply chain and China's tariff reduction and other factors to reduce prices, but the average selling price of apparel products is still higher than that of the main competitor Uniqlo. The e-commerce platform of China Science and Technology Corporation represented by Netease and Alibaba is also under the banner of “MUJI Provider”. Good product design, appearance almost no difference in the product, and the price is only one-half to one-third or even lower than MUJI.

(Source: JJgle.com)