Jingdong Home platform and MINISO jointly announced that the two sides will start strategic cooperation. MINISO will select nearly 800 stores in 33 key cities in the country's stores to go to Jingdong to the home, and the two sides will work together to achieve online and offline integration and digitization of the home department store. Next, MINISO and JD.com will continue to deepen cooperation across the country.

The MINISO on the line will have more than 5,000 SKUs, mainly living and living department stores, including lifestyle department stores, creative homes, health and beauty, jewelry series, cultural and sports gifts, seasonal products, boutique accessories, digital accessories, food and other categories. , more than 10,000 kinds of products.

In fact, at the end of May this year, MINISO has been on the Jingdong home to test the water in some stores in cities such as Guangzhou. As of the end of August, MINISO has completed more than 200 stores in four cities in Guangzhou, Guangzhou and Shenzhen, and has deep system docking. According to data provided by Jingdong, MINISO's online orders in August increased by 540% compared with June, and GMV increased by 510%.

(Source: JJgle.com)