Recently, Jingdong announced that it has joined hands with more than 30 beauty and home retail chains such as Watsons, Wanning, MINISO, Ubeshi, Lin Qingxuan, Natural Republic, and Huayin to officially launch the “Home Fashion” channel.

At present, more than 4,000 beauty and home furnishing stores have been launched on the Jingdong daojia platform, covering more than 50 cities across the country. As registered users of Jingdong, the proportion of white-collar women aged 25-40 is the highest, and the monthly income is more than 5,000 yuan. The ratio is as high as 71%. This part of the user is also the most important group of creative home and a beauty care products.

In 2018, the three home furnishing brands of Watsons, Wanning and MINISO, which went online in Jingdong, have all achieved new breakthroughs in omni-channel sales, with a combined unit price of more than 160 yuan.

With the opening of the home furnishing category, Jingdong has formed six core service categories of supermarket convenience, fresh fruits and vegetables, baked cakes, flowers and plants, medicine health, and home fashion. The number of platform stores exceeds 100,000, and the whole category development strategy Further progress has been achieved.

（Source: JJgle.com）