On October 31, Tencent and Red Star Macalline strategic cooperation and “Double 11” launching ceremony. Tencent will start cooperation with Red Star Macalline in three aspects - more digital and diversified user services, providing more Multi-services for home brands, comprehensive digital optimization and operation. The two parties will jointly promote the "smart retail" in the home industry, and build an IMP global home smart marketing platform.

For example, relying on Tencent's technical advantages and its full line of Internet products, combined with the multi-format comprehensive operation experience of Red Star Macalline, gradually develop new operating modes, new formats, digital store terminals, commodity organization, technology application, marketing gameplay, management methods, etc. All aspects of in-depth cooperation.

The giants began to join forces to lead the industrial ecological upgrading, and the era of online and offline integration of the Chinese home furnishing industry officially arrived.

（Source: JJgle.com）