On September 18, Red Star Macalline and China' s high-end kitchen appliance brand Fotile reached a 2022 strategic cooperation in kitchen space creation, booth upgrades, joint marketing and other aspects. The two parties will further cooperate in product release, new product promotion and marketing activities in the future, to jointly promote the development of the kitchen appliance industry.

On the same day, Fotile and Red Star Macalline held the 2021 Red Star Macalline & Fotile New Product Launch Conference with the theme of "Above Technology" at the Smart Appliances Life Hall of No.1 Store in the world, and released the new generation of Fotile' s new-generation dishwashing technology. The new dishwasher products under the blessing of high-energy bubble washing, and the widely-loved Fangtai second-generation integrated cooking center, demonstrate a new way of technology serving people.

Zhu Jiagui, president of Red Star Macalline Home Furnishing Group and general manager of the large operation center, said that the company will launch its annual new product launch conference at Red Star Macalline, which is becoming the first distribution channel for mid-to-high-end appliances in China. Efforts, mutual empowerment, to meet the consumer market that is shifting from stock to secondary decoration.

Chen Hao, Vice President of Sales & Service System of Fotile Group, stated in his speech that as of August this year, the number of Fotile’ s presence in Red Star Macalline stores exceeded 219, with sales increasing by 49% year-on-year. With the deepening of the cooperation between the two parties, Fotile put the new product first in the Red Star Macalline Global No. 1 Smart Appliances Life Hall, allowing Red Star Macalline consumers to experience and use the "top technology" kitchen trend new products first.

Xu Hui, General Manager of Dishwasher Product Line of Fotile Group, mentioned that Fotile’ s built-in dishwasher W1 has 15 sets of large capacity, which realizes intelligent sub-cavity cleaning, storage and washing. In addition to the 6 major cleaning procedures, it also has the ability to relax and dissipate, worry-free baking, comfortable removal, peace of mind and other full-scene functions, opening up a new clean world in the kitchen.

Wu Xiaojie, deputy general manager of the Intelligent Appliance Division of the Investment Promotion Center of Red Star Macalline Home Furnishing Group, said that he believes that through "new product focus, red star main push", it can bring more help to Fotile' s sales in Red Star. At the same time, it will also attract more excellent products and brands to join the high-end distribution channel of Red Star Macalline.

The strategic cooperation between Red Star Macalline and Fotile reflects the consensus of the two companies in the professional field. In the future, it is believed that Fotile will closely follow Red Star Macalline’ s strategic direction of creating the first distribution channel for high-end home appliances, focusing on intelligence, scenes, high-end, complete sets, etc., linking more high-end kitchen appliance brands to jointly promote cooking centers, washing centers, and storage. The kitchen space formed by the center promotes the development of the kitchen appliance industry and upgrades service consumption.