On March 1, the global premiere strategic summit of Milana Custom Home Furnishings with the theme of "Nationwide Custom Home Preferred Milana" was grandly held in Guangzhou. SOGAL' s sub-brand Mlanla was officially launched at the summit. As a leading brand in the custom home furnishing industry, SOGAL has focused on cabinet customization for 40 years. The Mlanla launched this time is positioned as an Internet light fashion brand under SOGAL, focusing on the sub-group of "small town youth".

As a leading brand in the custom home furnishing industry, SOGAL' s Mlanla launches this time as an Internet light fashion brand under the SOGAL Group, targeting the rigid demand market represented by small town youths, and will provide cost-effective custom home solutions.

Wang Bing, CEO of SOGAL, said that Mlanla, as a sub-brand of SOGAL, shares SOGAL's industrialization advantages, digital operation capabilities, product design, and environmental protection capabilities. This means that Mlanla's products and services can be grafted onto the industrialized layout of SOGAL Group at zero cost, enabling the brand at zero cost in smart manufacturing, leading the global advantage in product design by undertaking SOGAL design, and cutting into SOGAL product research, development and system. In addition, SOGAL's environmental leadership will also empower Mlanla. "Mlanla, which combines the advantages of SOGAL, will provide more mass consumers with more customized home furnishing products and services at a lower price," Wang Bing concluded.

Zeng Xiangwei, general manager of the Mlanla business department, shared the brand' s insights into the market' s just-needed efforts. He said that Mlanla understands consumers and integrates the target and just-needed population' s personality expression and output product design style, and the style fits the aesthetic trend. Incorporate into the target circle by means of marketing, based on optimization, to achieve a benign ecological development that leads the rigid demand market, and allows customers to enjoy cost-effective customized home furnishing solutions.