On July 16, Tubatu Big Data Research Institute released the Renovation Consumer Behavior Report in the First Half of 2021. The report shows that boys’ “prodigal” strength cannot be underestimated. In order to make their homes look like dreams, boys' per capita decoration budget is about 7% higher than girls' .

• The per capita decoration budget increased by about 5% month-on-month

The report shows that from 2020 to the first half of 2021, the per capita decoration budget of Internet decoration users increased by about 5% month-on-month, and the change trend is not significant. It can be seen that even if affected by special circumstances in 2020, decoration users do not want to lower their standard of quality life.

• Boys spend more than girls

The data shows that in the first half of 2021, the per capita decoration budget of male decoration users on the Internet is about 7% higher than that of females. It can be seen that, in order to dress up the family as a dream, the strength of the "prodigal" of boys should not be underestimated.

More and more modern men, besides focusing on work and career, are beginning to pay attention to whether the home as a spiritual habitat can bring a higher quality of life to themselves and their families, and whether it can release depression and reduce fatigue. In addition, for modern men who are burdened with heavy work pressure, home is a haven for stress relief, so it is easy to explain that men are more willing to invest in decoration.

• The per capita budget of using the decoration installment loan exceeds the overall per capita budget by 1/3

Among Internet decoration users from 2020 to the first half of 2021, the number of people using decoration installment loans increased by about 16% from the previous month, and the use of decoration installment loans has gradually become a popular trend.

It is worth mentioning that the data also shows that the average budget of Internet renovation users who use renovation installment loans is about 31% higher than the overall average budget. It can be seen that with the help of renovation installment loans, the new generation of Internet renovation users are willing to pay more. Pay for the quality of life.

• The number of paid design users increased by about 6% month-on-month

The place to live is no longer the only demand of the new generation of decoration users for home. Let the home be full of beauty and soul, and let the home have a personalized design to enhance the happiness of living... Under all kinds of new demands, the paid design occupies a large position in the decoration industry chain.

Compared with 2020, the number of Internet decoration users who are willing to choose paid design in the first half of 2021 will increase by approximately 6% from the previous month. Paid design has gradually become a "trend" for the new generation of decoration users.

• Heze has become a new generation of "large decoration house"

Users in second- and third-tier cities are more "rich" to make their homes what they want. According to the report' s average decoration budget (soft decoration + hard decoration) for the eight cities, the average decoration budget for first-tier and new first-tier cities is lower than that for second- and third-tier cities.

It can be guessed that under the pressure of high housing prices, decoration users in first-tier and new first-tier cities have a slightly tight economic situation, but decoration users in second and third-tier cities have more financial strength to decorate their homes in an ideal appearance. Decoration users in first-tier cities and new first-tier cities seem to be labeled "exquisite and poor", which breaks people's habitual perception.

According to data for the first half of 2021, in terms of decoration budget, Heze (a third-tier city) in Shandong has become the city with the highest per capita decoration budget at 232,229 yuan. Among the top eight cities, Ningbo, the new first-tier city, ranks sixth. It can be seen that the budget value is inversely proportional to the size of the city.