Tempur Sealy, creator of the Tempur-Pedic mattress and the official mattress of the PGA Tour, is launching the “Sleeping on the Lead” campaign, designed to reward PGA Tour players and their fans based on the results of select PGA tournaments.

Starting today in Akron, Ohio, and at select PGA tournaments continuing through the Tour Championship in Atlanta, each PGA Tour player who wins an event after having the 54-hole lead—a feat commonly called “sleeping on the lead”—will receive a new TEMPUR-Breeze® bed.

“For years, players have understood that practice, good nutrition and overall fitness can improve their game, but equally, if not more important, is getting consistently great sleep,” Tempur-Pedic ambassador and PGA Tour player Hunter Mahan said. “I’m excited to work with Tempur-Pedic again to showcase just how much sleep matters, especially when getting ready to compete.”

Fans also can participate by signing up for the weekly Sleeping on the Lead Sweepstakes. Each week, if the 54-hole leader wins the tournament, one eligible consumer whose entry was selected at random will receive a Tempur-Breeze mattress. If the 54-hole leader does not win, the consumer will still receive a pair of Tempur-Cloud pillows.

“Better sleep can mean better performance on and off the golf course, and this campaign highlights the excitement of the Tour schedule and the skills that Tour players possess,” said Scott Thompson, chairman, president and CEO of Tempur Sealy.

(Source: hfndigital.com  Author: Mackenzie Dunn)