German trade fair organizer Koelnmesse is fine tuning its next edition of imm cologne, its interiors show taking place concurrently with international kitchen show LivingKitchen next January, to highlight design.

Planned measures include themed social and meeting spaces to foster communication between companies and customers and visionary ideas displayed not only in the design-oriented halls, but also in halls where solutions for young living have traditionally been based. Koelnmesse said it wants to develop Pure, the showcase for visionary designs by established brands, and Pure Editions, which presents meticulously curated products by designers and architects in a condensed format, as well as the Pure Talents platform for young design.

“All these measures have one objective: to continue to strengthen imm cologne and make it the one-stop destination for interiors,” Koelnmesse said in a statement.

More than 80 percent of the available exhibition area has already been booked for the show, which takes place Jan. 16-22, 2017. “In addition to many national and international exhibitors, we have seen registrations from a number of new companies. We are seeing strong demand for larger booths from Italian exhibitors,” said Arne Petersen, vice president trade fair management. “A further important objective is expanding our range for the middle of the market.”

(Source: hfndigital.com  Author: Allison Zisko)