Todd Bracher, a Brooklyn-based product designer, will question traditional home living elements in his Das Haus installation for imm Cologne, the international interiors show in January.

Each year, a young, influential designer is chosen to design Das Haus to make a personal statement on contemporary living in a simulation of a residential house combining architecture, interior design and furnishings.

For this show, Bracher will produce a spacious and architectural design, using two interwoven, starkly different frames—one a large space surrounded by bookshelves as walls and a semi-transparent shell, the other a black cube over which a ball seems to hover—under a floating roof. The concept looks to challenge the traditional sequence of rooms of a home and instead offer a vision of intertwining zones: one for dining, one for rest and one for hygiene.

“The home is an elementary synthesis of needs and functions that is very precisely directed toward supporting the people who live inside it in their daily lives and their growth,” said Bracher. “Why do we choose a particular lifestyle? We want to question our conception of what makes contemporary living by rethinking the principles that define the home and asking ourselves if they meet the requirements of the world today.” Bracher was previously creative director of Georg Jensen before launching his studio in New York in 2007. He now collaborates with leading design brands from around the world, including Cappellini, Fritz Hansen, Herman Miller, Humanscale, Issey Miyake, Swarovski, Zanotta and 3M.

Previous Das Haus designers include Doshi Levien (2012), Lucha Nichetto (2013), Louise Campbell (2014), Neri&Hu (2015) and Sebastian Herkner (2016). This year’s show takes place Jan. 16-21.

(Source: hfndigital.com  Author: Andrea Lillo)