Wayfair has expanded its shoppable TV show connections through its Joss & Main brand and a partnership with HGTV’s new “Brothers Take New Orleans,” show.

Joss & Main will provide furniture and décor for refurbished home in New Orleans to benefit families on the St. Bernard Project’s Affordable Living List. Viewers will be able to shop the same looks seen on the show through daily sales on Joss & Main, beginning today, the retailer said, when the program premieres on HGTV at 9 p.m.

In this new series, siblings Jonathan and Drew Scott challenge each other on New Orleans house projects. Their biggest challenge to date involves restoration work on side-by-side shotgun houses in the heart of the city. On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main benefiting families on the Affordable Living List.

Earlier this year, Wayfair announced with A+E Networks the first fully shoppable TV series, A&E’s “The Way Home,” which launched in October.

(Source: furnituretoday.com)