Furniture China is a high-end professional event which is held annually in Pudong of Shanghai each autumn. The exhibition bears witness to how China has transformed from a major furniture manufacturer into a powerful designer. At its inception, the event proposed a 16-character statement of principles which means ‘export-oriented, high-end domestic sales, original design and industrial steering’, showing the greatest vision. As a result, we can always find the youthful appeal of this event.

In September 2017, Furniture China 2017 will move the whole exhibiting area of contemporary furniture into Hall E to give more space to modern furniture and original design brands. Correspondingly, Hall W will become the hall of upholstery furniture and a brand-new conceptual hall of bedrooms and living rooms, thereby leading the high-end lifestyle.

As a major consumer, China is an ideal place for international brands to expand their market share and influence by participating in exhibitions. According to the hosts, the International Hall has many highlights this year with French, Belgian and Malaysian exhibitors attending. The northern European brands, Actona, Unique and SouLiving, will bring the Scandinavian furniture popular around the world, while FFDM, Hooker and Homelegance from USA will interpret American classics. Local Italian governments will also organize more than 20 Italian furniture brands to be displayed in Furniture China. It is noteworthy that the British brand, HALO Creative, and Italian brands, Creation Italia and Chateau Dax, will return to the stage of Furniture China 2017 this September. In partnership with the famous designer QIU Deguang, Tkhomedeco will also be present at the event this year.

Exhibitor-Soul Living

Exhibitor-Actona

Exhibitor-FFDM

Exhibitor-Hooker

Furniture China adheres to the principle that ‘only the best products can be exhibited in the halls’, which has won it the recognition of all exhibitors. As the principal of Strads Design said, “We have exhibited at this event for 10 years. Over this time, we have moved from the Sofa Hall to the Hall of Original Design, and witnessed the event make progress each year. The hosts are constantly improving their efforts for the strength of originality in China.”

Professor & Dr. Peter Zec, Chairman and Founder of the Red Dot Award and Chairman of the Gold Idea Award Judging Panel, said, “Design by China has been keeping me surprised every year, and I would come to Shanghai the next year and even every year in the future as never should I miss such a great furniture event.” Every time he found good Chinese designs, this experienced professional would rush over to them and voice his praise. Shi Er Shi Man (12 Hours), a newly-established brand that won last year’s Gold Idea Award, was loved by the judges upon its debut at the exhibition. This year, the Gold Idea Award and Innovation Award will continue to focus on original Chinese designs in order to boost the development of new brands.

Nowadays, all insiders recognize Pudong as the best place to exhibit designs. This year, Furniture China will have another spotlight, high-end manufacturing. To meet the needs of high-end brand designers for materials and techniques, FMC Premium 2017, the high-end section of FMC CHINA 2017, will open in Hall N5 with twice the exhibition space, gathering world-renowned panels from France, USA and Canada, exhibitor clusters of fabrics from Yuhang and Haining, and upholstery furniture components and metalware accessories with leading technology from China and around the world, and thereby meeting the demands of the whole furniture industry.

In short, Furniture China 2017 in Pudong will gather domestic and overseas high-end manufacturers, cross-border designs and stylish lifestyles, guaranteeing the most distinctive trend launch this autumn in Shanghai. Make sure you don’t miss it!

(Source: furniture-china.cn)