Natuzzi has appointed Pasquale Junior Natuzzi as the group's creative director and stylist.

Pasquale Junior, the son of company owner Pasquale Natuzzi, joined the group in 2012 as marketing programme manager, before his appointment as global communication director and deputy creative director from 2016-17, where he oversaw the development of Natuzzi’s global brand strategy.

In July 2017, he was appointed chief marketing and communications officer, a position he will continue to hold alongside the new role.

Pasquale Junior comments: “I accepted this new challenge with enthusiasm, a sense of responsibility and a great desire to develop the image of one of the best-known furniture brands in the world. Natuzzi is a brand with 60 years of history and a clear strategy – transformation from a furniture player to a lifestyle brand. The collections, retail store experience, communication, marketing and consumer service must encompass the brand’s vision, since only through a holistic approach can we project the brand towards a modern, distinctive creative language and high experiential value, and thus create our community of brand lovers.”

(Source: FurnitureNews)