The home customization company Holike recently released a 2020 semi-annual report. In the first half of 2020, the company achieved operating income of 740.55 million yuan, a year-on-year decrease of 21.01%; net profit attributable to shareholders of listed companies 76,714,700 yuan, down 48.44% year-on-year.

Holike stated that the decrease in operating income of directly-operated stores over the same period last year was due to the epidemic and the transfer of direct-operated stores in Shanghai to distributors.

As the epidemic improved, the company's revenue decline in the second quarter significantly narrowed. The announcement showed that the company’s operating income in the first quarter was 187 million yuan, a year-on-year decrease of 48.30%, and the net profit attributable to the parent was -17.22 million yuan, a year-on-year decrease of 144.81%; the second quarter’s operating income was 553 million yuan, a year-on-year decrease of 3.81%, and achieved The net profit attributable to the parent was 93.93 million yuan, a year-on-year decrease of 14.88%.

With the increasing competition in the home furnishing market, Holike promoted the deepening of the new retail reform. In 2019, Horace proposed for the first time the positioning of a pan-whole-house customized retail service provider and initiated the internal retail transformation reform. In the first half of the year, Holike deepened the reform process in various aspects such as terminal management, mid-office model polishing, digital system, organizational structure, etc., committed to upgrading from the simple and extensive channel management in the past to focusing on purchasing behavior, purchasing experience, purchasing scenarios and users The whole value chain management of word of mouth.