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Steelcase, a century-old American office furniture brand, enters JD.com
    April 14,2021



Recently, Steelcase, an American office furniture brand founded in 1912, officially entered JD.com to provide Chinese companies with diversified office environments and multimedia design solutions. It also brings ergonomic chairs, fun offices, desks and other products to fully stimulate office potential.


According to a survey report released by Steelcase, after the 2020 turmoil and home office work, people hope that the traditional office will be changed to adapt to the changing external environment and create a better work experience.


On this basis, Steelcase and JD Home have joined forces to further expand the sales network, and its various types of high-quality office products fully meet the needs of consumers for centralized office work, home work, and children's learning.


Mr. Lei Zhenyu, General Manager of Steelcase China, said: “We hope that through the most convenient way to purchase, people will be exposed to the most ergonomic office products and bring you the latest office concepts that are in line with the development of the new era.”


The products that Steelcase brings to JD.com cover chairs, desks, office furniture and other types.


In the field of ergonomic chairs, ergonomic chairs such as Gesture, Think, Leap and Series, which have obtained multiple patent licenses, focus on intelligent adjustment. On the opening day of the Steelcase JD flagship store, the brand’s representative product Think seat was sold at a special price of 40%; and Steelcase specially selected the office evergreen product selected by the world’s top 500-Think upgraded headrest models to choose JD for the first time. In the future, Steelcase will launch more first-launch and exclusive products on the JD platform.


The fun office series is also the star product of the Steelcase brand. The OODLE rocking stool, Personal Table portable mobile table, Mobile caddy mobile office storage cabinet, Node Chair rotating office chair, Buoy creative tumbler rocking stool, etc. are launched in the flagship store of Jingdong this time. 


In addition, the digital player brand Razer also launched its new product, Iskur gaming seat, on JD.com in April, which is firmly supported to help game performance. 4D lifting armrests make "opening black" more handy.





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