Following the establishment of a brand center in the UK, Haier Smart Home Europe has established a brand scene experience center in Italy to further accelerate the development of overseas markets.

The newly built Haier Smart Home European Brand Scene Experience Center is located in Vimercate in the Lombardy region of northern Italy. It covers an area of 2,600 square meters and covers functional areas such as smart office areas, brand showrooms, and scene experience areas. Among them, the brand showroom mainly displays the products of the three major brands of Haier, Candy, and Candy's Hoover.

It is understood that the brand scene experience center adheres to the concept of zero distance with consumers and is committed to turning the concept of smart home into reality through the IoT ecosystem. Users can experience the whole process of home scene solutions here. For example, in the bedroom scene, the user can control the air conditioner switch through the hOn APP to adjust the temperature and wind speed; in the laundry scene, the user only needs to use the mobile phone to take photos of the clothes, and the washing machine can do it automatically select a suitable washing program.

The establishment of the brand scene experience center will further promote Haier Smart Home's overseas brand influence. As Semmy Levit, chief commercial officer of Haier Europe, mentioned, “We want to be the first choice of consumers in the smart home field. This requires a space to display smart scenes. The new brand scene experience center can not only meet this demand, but also inspire the creativity of employees."

The good brand influence allows Haier Smart Home to gain market recognition. In Europe, Candy, a subsidiary of Haier Smart Home, occupies the first share of internet appliances; in the United Kingdom, Haier Smart Home is rated as the fastest growing Chinese company; in France, Haier Smart Home wine cabinet ranks first with a share of 21.4%; In Italy, Haier Smart Home washing machines and refrigerators rank TOP1 in the market.

As part of its globalization strategy, Haier Europe, through the establishment of a brand scene experience center, will not only facilitate users to experience more beautiful life scenes at close range, but will also continue to enhance the brand's influence.