On August 25, during the William-Sonoma quarterly conference call, company executives mentioned that high-end household products have been one of the company' s biggest "growth drivers" in recent years, and believed that the high-end household market still has a lot of room for development.

The company has transformed its brand Williams-Sonoma Home to the high-end home furnishing market earlier this year, and mainly operates its online platform. According to CEO Laura Alber, the company has introduced a new executive to manage the department and focus on the development of online platforms.

William-Sonoma' s high-end home furnishing department was established more than ten years ago, originally launched as a product category, and then launched a retail store. However, this department was born out of time. The first wave of store openings caught up with the US economic recession in 2008 and 2009, and all stores closed down. Since then, Williams-Sonoma Home has been the main online platform.

When it comes to high-end home furnishings, Williams-Sonoma will compete with RH, the largest high-end home furnishing retailer in the field. Its predecessor, Restoration Hardware, has also achieved outstanding financial performance in the past year, occupying market share, and expanding its scale through more large-scale, gallery-style stores.

It is the current CEO Gary Friedman that brought RH into the high-end home furnishing market. Interestingly, 20 years ago, he was the second in command of Williams-Sonoma.

At that time Restoration Hardware was struggling to operate a home furnishing store with its quirky household items and non-streamlined furniture. After Friedman joined, in these 20 years, the company transformed into the largest high-end home furnishing retailer in the United States. .

Now, Williams-Sonoma is aiming at the high-end home furnishing market and wants to shake the dominance of RH. Let us wait and see!