Inter IKEA Systems B.V., the Swedish home furniture and accessories brand, knows how to connect with its audience. As part of a yearly initiative, IKEA has recently released its 2015 catalog, which reflects how furnishing a house can be an enjoyable experience.
Transitioning from its theme of “Living With Children” from 2014, IKEA’s new catalog is called “Where the Everyday Begins and Ends.” The lively catalog showcases a portfolio of pictures that show how mornings can be made more meaningful and inspiring. The catalogue redefines how a great day kicks off with a good morning, and how IKEA has a collection of smart and stylish solutions, to keep customers inspired for the entire day.
With widespread operations in over 46 countries, IKEA has ensured that the catalog is accessible to all of its fans by publishing it in 32 languages and 67 printed editions. The catalog is also available as an app for iOS and Android devices, which lets the readers experience IKEA’s products even more comprehensively through 360-degree views of the IKEA furnished rooms, do-it-yourself videos, and a “Place In Your Room” feature which lets users virtually place IKEA products in their own homes.