Recently, the flagship store of the Beijing north fourth ring road, ushered in a new species of professional furniture store-ZAOZUO".

Starting in June 2020, Zaozuo will start to upgrade the visual and display of physical stores. The conceptual design was completed in early August, and the intensified design was completed in mid-September. After 7 months of dismantling the display design and module process, a set of standard solutions for the design and landing of new stores was established systematically. The North Easy Home Store is the first presentation of the upgraded store type. From the flow of people, movement, demand analysis, conceptual manuscripts, to the presentation of the final renderings, the space design of the North Easy Home store took about 700 hours in total.

In the 3.0 store type, the team has set up a set of relatively flexible design system. While the store can be modularized, the speed of adjusting the display will also be increased. The cost of a single square meter cloth store will be reduced by about 40%. 700 hours can be built into 3.0. Standard store shape.

Zaozuo unexpectedly brings together top-line works from top designers all over the world. There is the most beautiful arc "COFA series" in the history of leather sofas in the world from Luca Nichetto, the art director of creation and the contracted designer "Kashen" Luca Nichetto; the work of French master design wizard Noé Duchaufour Lawrance emphasizes "natural, organic, and fluid knots." "Just like his "Harp Series", it is elegant and agile, which makes people eye-catching. At the same time, you can also see the oriental aesthetics "Asuka·Lioufang Series" deduced by "Japanese architectural design genius" Keiji Ashizawa; the works released in 2021 new products of the year "Half Moon Bay Series" and "Tahiti Series" have also appeared one after another.

Under the careful control of the product/space/display designer, the Zaozuo North Easy Home store presents 11 sets of scenes with great aesthetic value and practical guidance: the understanding and use of arcs in the simple design language, in pure tone patterns are used in the space to give clever decoration, the balance of architectural temperament and home environment, and the bold combination of foreground/back scenery.

Public information shows that Zaozuo was established in 2014, positioning global designers to create home furnishing brands. Currently, more than 100 designers have signed contracts, hoping to provide affordable "good designs" for mass consumers. The products cover the entire product line of furniture and home furnishings. So far, Zaozuo Home has launched a total of 468 SPUs (series) and more than 2000 SKUs (single products).

In August 2020, Zaozuo completed the C round of financing and was invested by the listed company Mlily Holdings. Shu Wei, CEO of Zaozuo Home said that with Mlily’s technological advantages and supply chain advantages, Zaozuo will continue to optimize its own mattresses and soft sofas and so on. The two parties will also carry out more cooperation around the retail of all categories of home furnishings.