Despite denying rumours of an opening last November, Ikea has revealed its intention to establish a small-format new concept store – 19,000 sqft – on a retail park in Norwich, according to The Furnishing Report.

An Ikea spokesperson told Furniture News: “We want to provide our customers with a simple, convenient and enjoyable shopping experience. As such, we are reviewing our expansion strategy on an ongoing basis and exploring opportunities to become more accessible to many more people.

"We can confirm that we have identified a site in Norwich that we will use to test a new retail format that aims to make Ikea more accessible than ever before. We will provide further details on our plans for the site in due course.”

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