Ikea announced the 2017 Ikea U.S. catalog, with more than 300 pages of tips, ideas and new products for every area of the home, with a particular focus on life in and around the kitchen.

Available to the U.S. public starting this August, this year’s catalog is themed “Goodbye expectations. Hello you!” and highlights Ikea home furnishing solutions that help people live a life free of traditional expectations.

“We want to start a conversation about the pressures we knowingly or unknowingly put on ourselves when it comes to life at home,” said Shideh Hashemi, marketing manager, Ikea U.S. “We want to enable people to just relax, embrace simplicity and enjoy their time at home.”

To bring this to life, Ikea is releasing a short-form video, “Let’s Relax,” encouraging people to rediscover the simple joy of cooking, eating and being together.

(Source: Furniture Today  Author: Brianna Glenn)