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Starbucks opens its first shared office store
    April 27,2020



It is not unusual for Starbucks to open a new store, but this one to be introduced today is different from any previous one. The appearance of this store may mark Starbucks' opening of the "shared office model".

 

 

This store is located in the new station "Takanawa Gateway" on the JR Yamanote Line in Tokyo, Japan. It is a new "Smart Lounge" concept store launched by Starbucks Japan and railway operator JR East, designed for office crowds and business travel customers. The entire cafe area is about 185 square meters and contains 43 seats.

 

 

 

 

All seats in the store will be equipped with charging ports, and also provide mobile power rental service, and the entire space is covered by Wi-Fi. In terms of space division, the "Smart Lounge" concept store is divided into a single seating area by the window, a semi-closed box, a paid private box, and a shared conference table that can be discussed by multiple people.

 

 

 

There are 15 single seats by the window, each seat is equipped with a metal lamp post. The middle is separated by a partition to add a sense of privacy. The central conference table allows multiple people to work together, on the other side are six semi-open work boxes. The green velvet wall and metal lamppost combine retro and modern, creating a calming atmosphere and allowing people to focus more on their work.

 

 

 

 

 

 

For the first time, two fully enclosed shared office spaces made by JR East, Station Booth, were introduced for better sound insulation and privacy. The appearance is like a telephone booth, which can be reserved for use after registering in advance. If available, on-site registration can also be used on the spot. The price used is 250 yen (about 15 yuan) every 15 minutes.

 

 

Another point worth noting is that this store is Starbucks ’first“ cashless ”smart store in Japan. It can be paid using Japanese transportation cards such as StarCard, Suica and mobile payment platforms, and it can also be placed on mobile phones. Pick up.

 

In daily life, there are not many people who will work in the cafe. This wave of Starbucks operation has actually sucked a wave of powder. However, affected by the new coronavirus epidemic, this Starbucks smart store has been temporarily closed and is expected to re-open after May 6.

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