Mattress Firm (NASDAQ: MFRM) announced on May 2, 2016 the launch of Mattress Firm Foster Kids, a company-wide philanthropic initiative aimed at making a positive impact on the lives of thousands of foster youth in need. The company will host six annual donation drives at more than 3,500 stores across the country, collecting everyday items that include shoes, clothing, pajamas and school supplies, as well as toys and funds that support extra-curricular activities.
"There are more than 415,000 children in the U.S. foster care system – that is a staggering number. While we know that not everyone can be a foster parent, anyone can help a foster child, and that is why we are launching the Mattress Firm Foster Kids initiative," said Ken Murphy, president and CEO of Mattress Firm. "Our national presence can help improve the lives of foster children, and we're doing everything in our power to rally our teams and the communities that we serve to provide these children with everyday necessities."
Mattress Firm Foster Kids will launch with a national clothing drive from Monday, May 2 through Sunday, June 26. Stores across the country will collect new shirts, pants, dresses, coats and more for foster children. Mattress Firm Foster Kids partners withlocal foster care nonprofit organizations in markets across the country, which will distribute the collected items to foster youth in the community. All items collected stay in the community where they were donated.
In correlation with National Foster Care Month in May, Mattress Firm is hosting a Kid Heroes photo contest to recognize children who are making an impact on foster care organizations in their local communities. Parents can submit a photo of their favorite kid hero giving back to local foster kids for a chance to win a donation for a local foster care nonprofit partner, plus a Toys "R" Us gift card.
Mattress Firm Foster Kids, through the Ticket to Dream Foundation, was launched to make a positive impact on the lives of the thousands of foster youth nationwide. Throughout the year, Mattress Firm stores across the country will host six drives to collect funds and essential items including pajamas, clothes, shoes and school supplies to help make the transition for foster kids smoother and assist with costs for the foster families. Donations can also be made online, and all gifts will be used by Mattress Firm Foster Kids' carefully selected foster care partners to provide foster children with special programs and services.
(Source: prnewswire)
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