Layout of the stores according to the customer's needs

The layout of China's local stores is usually arranged according to the manufacturers and brands. Many furniture enterprises compete for good locations in stores openly and secretly, resulting in internal injury a lot. On the contrary, IKEA's layout is based on customers' need for scientific and rational arrangement. Shopping in IKEA is an experience of enjoyment. In view of this, IKEA provides us a school of home decoration and an opportunity of attending home furnishing exhibition, which is free of charge and over-valued. It is one key for Chinese to arouse emotion on the IKEA.

The charm of IKEA is more than this. IKEA's products are placed scientifically according to the customers' needs, to combine the classified placement with overall layout effect scientifically, to unify the display sales and warehouse sales, to unify the big sized furniture and small accessories. Hence, people widen their knowledge and learn something in different levels and don't feel tired.

IKEA's overall effect display is very suitable for the current living conditions of the Chinese. IKEA offers model shows for homes in 40m2,50m2,60m2 and 70m2 or suite display, easy for people to choose according to their actual situation. Compared with the image stores based on traditional furniture, IKEA's model houses are more modern and more practical.

At IKEA, this supermarket-like and warehouse type of shopping is easy for people to think of the phenomena when WAL-MART and Carrefour entered China's markets in super large scale, by excellent quality and reasonable price, with rich products.

Standard purchasing, membership system, big home concept

IKEA's core advantages are procurement and cost control. As the world's top 50 enterprises, IKEA's product sales worldwide with an alarming number. IKEA has its own strict quality standards and environmental standards, so that it can easily calculate all the expenses to make a stool, and even predict skill level of workers according to the period of time you produce this product, and keep a little moderate profit to the suppliers. By achieving this, IKEA also controls the cost and avoids its own risk very well.

IKEA's cost procurement and control system are rigorous and scientific, but many domestic enterprises still involved in the primitive and simple human relations model. IKEA's purchasing agent, processing condition is harsh, to which many manufacturers are not adapted. Many enterprises feel headache for IKEA's operation that the suppliers neither earn a lot nor starve to death.

IKEA's big home concept provides IKEA good space for development, from the decoration design to ornament furniture. The universal household concept is conducive to IKEA's big development. In China, IKEA has already have four million members. The business scope of IKEA has even extended to the credit card, insurance, tourism.

IKEA brings new rules of the game

In addition to IKEA's impact on China's home furnishing industry, the domestic difficulties in channels in home furnishing industry was influenced with breakthrough by IKEA.

Nowadays, the channel competition of furniture is concerned with long-term survival of furniture manufacturers. Many people think that the furniture shopping center and the so-called MALL are a siege. The store owners always seek for their own interests at the expense of the interests of manufacturers, so the manufacturers increasingly feel relegated to the owners, being very passive.

It is hard to make a big difference because the furniture manufacturers alliance is either lack of a person to originate or lack of trust, or conflict with each other. It has not become a big breakthrough for network sales on big piece of furniture. The export has been increasingly difficult. And the orders from projects and government are hard to accomplish. The distributors are shrinking and become very cautious. Besides, the economic environment is not good. Therefore, the furniture industry suddenly felt besieged on all sides.

The more difficult the situation is, the greater influence of the IKEA phenomenon is brought on China's home furnishing industry. What the IKEA phenomenon inspired us was not just to build another IKEA. IKEA has accumulated for nearly a century, and still keeps constant innovation. It may not be easy to keep up with its pace even with a learning wish.

(Source: JJGLE.COM)