US Internet mattress brand Casper recently announced plans to open 200 new stores in the US in the next three years to strengthen its position in the physical retail market.
When it was first established in 2014, Casper was a small startup company with only one product development engineer. The brand launched its first product, a memory foam mattress that is easy to transport. Consumers can purchase it online and send it directly to the home for a trial period of 100 days. If you are not satisfied, you can return it.
The product's first-year sales reached $100 million, and it was also favored by star investors such as Hollywood superstar Leonardo DiCaprio (Leonardo DiCaprio) and Magic Red Band singer Adam Levine.
Since then, Casper has begun to enrich its product line, adding products such as bed frames, sheets, pillows and pet mattresses, and working with retailers such as Nordstrom, Target and West Elm to expand offline distribution channels.
Since its inception in 2014, Casper has completed several rounds of financing. In June 2015, I received a $55 million Series B round of financing from the IVP. In June of this year, it received a new round of financing of US$170 million led by US retail giant Target.
（Source:JJGLE.COM）
沪公网安备31010402003309号