Ikea opened its first store in India–a feat the company has been planning for many years. But while the big, blue exterior of the store looks the same, the interiors, from the displays to the products themselves, have been subtlety tailored to accommodate cultural differences.

As Ikea expands into Asia, the brand recently opened their first store in India tailoring their products to the county's culture. This is part of how Ikea introduces their brand to countries around the globe, by keeping their designs mostly the same with subtle, pointed changes for specific aspects of different cultures.

The company sends representatives to potential expansion areas in order to discern what alterations they may need to make. For India, Ikea created furniture designs with new materials to withstand the extreme humidity rather than using their standard material of untreated pine. They also created more stools and folding chair products to accommodate spontaneous family gatherings, common to many Indian households.

(Source: archinect.com)