One of the reasons why IKEA continues to be popular in China is that it has benefited from the many Chinese life-information APPs who promote the Nordic home style popular in China.

The Chinese attach great importance to the decoration of the house. Most people have the experience of renovating the new house before marriage. It is a huge project to transform the house into an ideal living space. Therefore, the collection and utilization of information becomes very important. There are many apps in China that offer new lifestyles and ideas, and there are many excellent examples of home improvement on the Internet. The Nordic minimalist style represented by IKEA is very popular among young Chinese.

Another big reason is that IKEA is able to offer affordable, stylish products and offers a variety of styles.

The IKEA shopping mall in Xuhui District, Shanghai has a large area and is very lively. There are also many young couples, middle-aged and elderly women, and the whole family with children.

In China, customers of all ages have a need for home improvement. IKEA has provided Chinese customers with many foreign home brands, saving them time, energy and money.

What is the situation with IKEA in Japan?

IKEA stores in Japan are very "Japanese style."——Japanese Media

Japan has detailed business regulations and there is a very detailed classification of goods in the home market. For example, "the living room where you can live with the cat", "the living room that can enjoy the night view", "LDK that can keep your mind clear"... Japan's Ikea will be personalized according to the different age groups and different family members. The model house, and even the model room specially designed for young couples who like to travel, is very Japanese.

This kind of personality model house in IKEA in Japan is interesting, but it does not conform to China's national conditions. Chinese consumers tend to design and decorate their own homes, which are all designed and decorated by merchants and are not favored by consumers.

On the other hand, it is also because if the decoration is handed over to others, Chinese consumers will have to face various traps and obstacles.

(Source: JJgle.com)