Bailiaijia is a subsidiary of Jiangsu Baili Aijia Home Technology Co., Ltd., established in 2002, dedicated to the production, research and development and sales of whole kitchen cabinets, wardrobes, bath cabinets, etc., headquarters, R&D center and production base On the shore of Taihu Lake - Wuxi.

Bailiaijai, official website

At present, Bailiaijia mainly has five direct-operated stores in five cities in East China. There are 110 franchise stores in the country. In 2017, the operating income reached 150 million yuan. In 2018, it will sprint to break through the revenue of 200 million yuan. 

Red Star Macalline Invested 50M RMB in Bailiaijia, and will support Bailiaijia in three aspects, including the expansion breadth and speed of the future store of Bailiaijia, the resource cooperation of engineering channels and the support of the Expo.

Red Star Macalline X Bailiaijia

In recent years, the whole house customization has become the focus of the Chinese furniture industry. Many Chinese companies are frantically pouring into this field, no exception for Red Star Macalline.

This investment is one of the strategic layouts of Red Star Macalline. The purpose is to quickly win the market share of the whole house customization, and pave the way for Red Star Macalline to launch its own whole house custom brand.

(Source: JJGLE.COM)