Vietnamese wood and furniture firms need to improve their designs, distribution and brands to enable Vietnam to become a global furniture hub, a conference heard in Ho Chi Minh City on December 7.

Huynh Van Hanh, deputy chairman of the Handicrafts and Wood Industry Association of HCM City (Hawa), said Vietnam was among the world’s largest furniture exporters, trailing only China, Germany, Italy, and Poland.

He quoted Prime Minister Nguyen Xuan Phuc as saying at a recent conference that Vietnam must become one of the world’s quality furniture production hubs and the industry must pay more attention to environmental protection and use timber from legal sources.

“Our business community has said no to illegal timber and we strictly use legal timber for our furniture production.

“To achieve the target, we must build brands for Vietnamese furniture so that when people talk about Vietnam, they will talk about Vietnamese furniture brands.

The industry uses a lot of technology and machinery and so human resource training must be enhanced, requiring enterprises to collaborate with universities and colleges and vocational training centres, according to Hanh.

Besides, companies need to improve their design capacity, build their own brands and develop supporting industries for the sector.

Pham Phu Ngoc Trai, chairman of Global Integration Business Consultants, said Vietnamese wood processing firms had certain advantages but had not invested in trade.

According to Nguyen Quoc Khanh, Hawa chairman, wood and forestry product exports have been worth 9 billion USD so far this year and the full-year figure is expected to exceed 9.5 billion USD, a year-on-year increase of 16 percent.

The US-China trade tension offers opportunities for Vietnamese firms to increase exports to the US since Vietnamese products enjoy zero tax there while Chinese products attract 10 percent and it could even become 25 percent if the trade war escalates.

But over 93 percent of the 4,500 wood processing firms in Vietnam are small, preventing the sector from developing to potential.

“We have opportunities to improve efficiency in the sector’s value chain,” he said.

He called on businesses to invest more in advanced equipment and technologies to improve their productivity and competitiveness.

"Next year the wood and furniture industry is likely to achieve a breakthrough," he said.

“In fact, we will become the world’s largest hub for design and production of quality furniture products for the world market.

“We hope that in the near future we will become major suppliers for large global furniture projects.”

Deputy Minister of Industry and Trade Tran Quoc Khanh said if both the EU-Vietnam Free trade agreement and the Comprehensive Progressive Tran-Pacific Partnership Agreement (CPTPP) come into force next year, they would have a great effect on Vietnamese furniture exports.

The preferential tariffs would help Vietnam’s wooden industry, known for its quality, to get more new export orders, he said.

Consumers in the EU and other major markets such as the US and Japan are increasingly demanding the use of legal timber in making furniture, and so Vietnam must strictly comply with the Voluntary Partnership Agreement on Forest Law Enforcement, Governance and Trade that Vietnam and the EU signed last October, according to Khanh.

Speaking about the US-China trade tension, he said some experts reckoned it would be an opportunity to increase exports to the US and there would even be a shift in investment from China to Vietnam.

They could be right since in international trade a tax difference of 10 percent is large, he said.

“In general, there is an opportunity to boost exports but it is not as large as we thought.”

（Source:vietnamplus）