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    • Denggle > Lighting News >

    LED Lighting Vendor has added to Indoor-Positioning

    LED Lighting Vendor has added to Indoor-Positioning

    Source： ledsmagazine.com 17 Apr 2017
    Lighting loT Lighting

    LED lighting Vendor has added to indoor-Positioning technology that racks shopping carts around stores.

     

    LED lighting vendor Acuity Brands has added another arrow to its quiver of indoor-positioning technology, introducing a wireless system that tracks shopping carts around stores in order to provide retailers with information on floor traffic and also to keep tabs on the carts' whereabouts.

     

    Interested in articles & announcements on indoor-positioning services & IoT lighting applications?

     

    The system uses Bluetooth Low Energy (BLE) chips attached to the shopping cart, and BLE beacons embedded in the ceiling lights. Carts and lighting fixtures communicate with each other over Bluetooth radio frequencies. The new system does not utilize visible light communication (VLC), a lighting-based scheme that Acuity uses in other instances. VLC embeds data in LED lightwaves and communicates with shoppers' cellphones. Acuity did not announce customers.

    “In today’s ultra-competitive retail environment, retailers need every advantage they can get to create exceptional in-store customer experiences while optimizing costs,” said Greg Carter, vice president of Acuity Brands Lighting's IoT business unit, when it first showed the shopping cart system last month at the Shoptalk retail trade exhibition in Las Vegas. “Our new asset tracking capabilities are the latest improvement to a full suite of IoT and indoor-positioning technology that forms the foundation of a robust, but scalable, in-store analytics and decision solution with built-in payback.”

     

    Atlanta-based Acuity is a pioneer of lighting-based indoor positioning systems (IPS), and is possibly the world's leading deployer. It now claims to have installed a combination of VLC and BLE-equipped lighting in nearly 50 million ft2 of retail space, up from 40 million it reported in January. Most of its installations are in the US. It has not publicly identified a single customer. The company is believed to be piloting projects at more than 100 Target stores, and to also be supplying Walmart.

     

    LED Lighting Vendor has added to Indoor-Positioning

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