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    Focusing on Nordic Style + New Retail, the “Green Furniture” Builds a Designer Sharing Platform

    Focusing on Nordic Style + New Retail, the “Green Furniture” Builds a Designer Sharing Platform

    Source： 01 Aug 2019
    Green Furniture Sharing Platform

    In the era of Internet+ new retail, mobile social platforms may become the mainstream of business models, and the traditional lighting industry is also constantly emerging with new models and actively seeking changes. The "Green Furniture", a Nordic-style lighting App, may become a new "strong performer".

     

    Precise positioning: focusing on Nordic-style lighting

    With the sharp rise of consumers of the post-80s, post-90s, and post-00s, personality, creativity, simplicity, and colorfulness have become the keywords, enabling the Nordic minimalism style to become the mainstream decoration style. According to An Insight into Chinese Consumer Behavior in Home Furnishings Industry in 2018, the Nordic style gained popularity of nearly 40% of consumers, ranking first among various design styles such as the new Chinese style, American countryside style, light French style, and Italian luxury style. This data fully proves that the "Nordic style promoting the minimalism" will continue to take the lead in home fashion industry.

     

    Green Furniture is an Internet+ platform that focuses on Nordic-style lighting products, and covers more than 1,000 lighting items. The general manager Mr. Shen Chuanwen has accumulated many years of resource advantages in the industry in terms of manufacturing, e-commerce services, and products. The layout in the pan-home field aims to create a mobile social new retail platform focusing on Nordic-style lighting, and help more lighting and pan-home practitioners.

     

    Mr. Shen said, "Green Furniture focuses on Nordic-style lighting and only manufactures Nordic-style lighting products, with the hope of providing more professional and finer product segments."

     

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